Image Format Guide
Use the recommendation tool and detailed comparison table to choose between JPG, PNG, WebP, AVIF, GIF, and SVG.
Find the right image format
JPG offers broad compatibility and efficient compression for photographs.
- Good for continuous-tone photos
- No transparency support
- Widely accepted by apps and services
Choose formats by actual requirements
Content-aware recommendation
Start with photo, graphic, screenshot, or vector content.
Feature checks
Account for transparency, animation, quality, compatibility, and file size.
Downloadable decision
Save the recommendation and rationale as a text file.
Image format comparison table
| Format | Am besten für | Transparency | Animation | Compression |
|---|---|---|---|---|
| JPG | Photos, compatibility | NEIN | NEIN | Lossy |
| PNG | Graphics, screenshots | Ja | NEIN | Lossless |
| WebP | Web photos and graphics | Ja | Ja | Lossy or lossless |
| AVIF | Efficient modern web images | Ja | Limited workflows | Lossy or lossless |
| GIF | Simple animation | Basic | Ja | Lossless, limited colors |
| Svg | Logos and vectors | Ja | Yes, scripted | Vector text |
Wie es funktioniert
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1
Describe the image
Choose its content type and whether transparency or animation is required.
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2
Set the priority
Select file size, compatibility, quality, or editability.
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3
Review the recommendation
Read the reasons, compare the table, and download the decision.
A practical image format workflow
Keep an editable original, then export a delivery format for the destination. For websites, test WebP or AVIF and keep a fallback where required. For logos, retain SVG when possible. For print and broad sharing, JPG or PNG remains easy to handle.
Häufig gestellte Fragen
What is the best image format for websites?
WebP is a strong general choice; AVIF can be smaller for photos, while SVG is ideal for simple vectors and logos.
Which format supports transparent backgrounds?
PNG, WebP, AVIF, and SVG support transparency. JPG does not.
Should I delete the original after conversion?
No. Keep an editable or high-quality source and create separate delivery files.
Image Format Guide last reviewed: Jul 16, 2026.