SVG vs PNG

Describe your logo, icon, illustration, photo, or screenshot to get a practical SVG or PNG recommendation.

Recommended format

WebP

main reason
alternative

Vector vs raster check

Match clean shapes and paths to SVG, and pixel-based imagery to PNG.

Scaling and editing

Account for multiple display sizes and future color or shape changes.

Platform constraints

Choose a raster export when the destination does not accept SVG uploads.

Comment ça marche

  1. 1

    Describe the use case

    Upload a banner or choose the content and delivery requirements.

  2. 2

    Review the output

    Inspect the safe area or read the format recommendation and reasoning.

  3. 3

    Download the result

    Save the resized banner or a text recommendation for your workflow.

Choosing vector or raster output

SVG describes shapes and paths, making it well suited to logos, icons, and diagrams that need to scale. PNG stores pixels and is suitable for screenshots, textured artwork, and fixed raster exports. An SVG file that merely embeds a photo does not gain true vector scalability.

Questions fréquemment posées

Which format is best for a logo?

SVG is usually best when the logo is made from vector shapes and the destination accepts SVG.

Which format is best for screenshots?

PNG is appropriate for screenshots and other pixel-based interface imagery.

Can I keep both formats?

Yes. Keep an editable SVG master and export PNG versions for platforms that require raster files.

SVG vs PNG last reviewed: Aug 11, 2026.